Role: Designer and Art Director, Vanity Fair
At Vanity Fair, I worked across editorial, marketing, and events to extend the brand’s prestige into culture-defining campaigns and experiences. As Art Director within Condé Nast’s in-house creative team, I developed visual concepts for marquee initiatives like the Vanity Fair Oscars Party, the Hollywood Issue, and luxury brand partnerships spanning fashion and entertainment. Collaborating with editors, producers, and external partners, I helped translate Vanity Fair’s editorial authority into campaigns that merged cinematic storytelling with modern brand expression—bridging the worlds of culture, celebrity, and design.
2005-2011
EDITORIAL STORYTELLING
BRANDED CONTENT
CAMPAIGN CONCEPTING
EVENT & EXPERIENTIAL DESIGN
Throughout the night, the avenue from 57th to 86th Streets was flush with shoppers, who, when they used their American Express® Card to make a purchase, contributed a portion of the evening’s proceeds from all stores to the Whitney Museum of American Art’s Photography Program, Collection, and Special Exhibitions. Additionally, select stores also featured a Cardmember item specially designated for Campaign New York. Ten percent of sales from the items benefitted the Whitney Museum.
Throughout the night, the avenue from 57th to 86th Streets was flush with shoppers, who, when they used their American Express® Card to make a purchase, contributed a portion of the evening’s proceeds from all stores to the Whitney Museum of American Art’s Photography Program, Collection, and Special Exhibitions. Additionally, select stores also featured a Cardmember item specially designated for Campaign New York. Ten percent of sales from the items benefitted the Whitney Museum.
I designed a limited-edition brand book to commemorate Vanity Fair’s 25th anniversary of the modern publication and the magazine’s 95-year legacy in print. Created as a centerpiece for the integrated Campaign New York ad sales initiative, the book showcased Vanity Fair: The Portraits—a collection pairing the publication’s most iconic images from past and present. Through elegant typography, refined layouts, and archival storytelling, the piece celebrated Vanity Fair’s enduring visual heritage and cultural influence.
I art directed and designed a dual-city advertorial campaign for Vitaminwater featuring Alicia Keys in Harlem and Carrie Underwood in Nashville, photographed by Patrick Demarchelier. Blending Vanity Fair’s editorial lens with Vitaminwater’s vibrant brand energy, the series celebrated individuality and creative confidence through intimate, location-driven portraits. From concept and pitch to on-set art direction and final layout design, the project captured a refined intersection of culture, celebrity, and contemporary style.
Program elements included:
I art directed and designed an advertorial campaign and integrated program celebrating BMW’s legacy of innovation and its deep connection to contemporary art and culture. For the in-book feature, the late Dennis Hopper documented the project through a series of striking photographs, while filmmaker Jake Scott captured the full creative performance on film. Working in collaboration with South African artist Robin Rhode, the campaign reimagined BMW’s Art Car tradition by transforming a 2009 BMW Z4 into a 300-horsepower paintbrush—its movements directed across a massive canvas to create a one-of-a-kind abstract painting.
The resulting imagery and film installation, exhibited at Grand Central Terminal, blurred the boundaries between art, motion, and design, positioning BMW and Vanity Fair at the intersection of culture, creativity, and innovation.
Program elements included:
I art directed and designed an advertorial campaign for Richard Mille celebrating the brand’s 10th anniversary and its decade-long legacy of innovation in fine watchmaking.
Shot by Art Streiber and featuring Danny Boyle, Minnie Driver, Jeff Bridges, and Miguel Arteta, the series explored “The Evolution of Innovation” through the lens of visionary creators across film, music, and design. Blending Vanity Fair’s cinematic aesthetic with Richard Mille’s precision engineering, the campaign brought to life the brand’s commitment to artistry, performance, and timeless craftsmanship.
Program elements included: